The importance of JANAM comes from the fact that all of the Malayalam channels currently in existence either have set long-term agendas or tend to meet the wants, desires, and "hype" generated by the state's current socio-political quagmire. To put it briefly, the new channel will feature the ideal mixture of desirable shows in the
janam tv live. On the one hand, it will be marketable and financially feasible, and on the other, it will uphold and protect the genuine socio-cultural values of our long-standing history.
